KBB.com Selects Kia Optima as Mid-Size Best Buy

We have some exciting news for all the Kia fans out there, as the results of Kelley Blue Book's Best Buy Awards have been revealed. The awards are the result of a intensive testing and analysis which narrowed a field of 300 new-model vehicles to 49, and then down further, to 12 individual segment winners. The winners represent the "cream of the crop" in each category, and have been determined to provide consumers with the absolute best value.

We're happy to report to you that our very own Kia Optima was chosen as the Mid-Size segment's Best Buy for 2016. The Optima doesn't just offer a few neat features. Instead, it is the comprehensive package. In fact, according to Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s KBB.com, “No single attribute set the Optima apart; instead it was the all-new Optima’s combination of high-value elements that prompted us to bestow on it our prestigious Best Buy Award.”