Kia Horki Concept Previews New Chinese Sub-Brand
Automakers were busy showing off their new production and concept cars at the recent Shanghai Motor Show, so it was easy to miss Kia's announcement that the company would be creating an entirely new brand specifically for the Chinese market. The new brand will be called "Horki," and its due in part to a joint venture between Kia and Chinese partner Dongeng Yeuda Kia (DYK).
The name "Horki" may sound a little strange in…